In the late '60s and early '70s, Conway Twitty and Loretta Lynn were tearing up the country charts on their own. Conway's singles were all making the top 5 of, if not topping, the country chart, including his signature tune, "Hello Darlin'," released in 1970. Loretta released her signature track, "Coal Miner's Daugher" the same year, which was also a #1 country hit. In 1971, they first began recording as the duo Conway Twitty and Loretta Lynn , a partnership that would become one of the most beloved and successful in the history of country music.

Together Conway Twitty and Loretta Lynn released 11 studio albums and 12 singles between 1971 and 1988. Because of their strong artistic connection, the rumor mill buzzed that they were having an affair. Some even thought they were married. Loretta Lynn has dispelled the rumors by stating that nothing could be farther from the truth. In fact, Loretta has stated that both she and her husband loved Conway, who died in 1993, as a friend. She said that Conway was the only one in the music business that Doo (her husband and manager) gave a “dad-gum” for.